Portfolio

Introducing New Paid Feature

Brought a new paid feature to market in collaboration with product, customer success, design, and sales

Email (sample on right) had an open rate of 60% and click rate of 11% with a click-through rate of 20%

Resulted into over 10 sign-ups

Resulted into 10+ positive customer testimonials and generated helpful feedback for the product team for future improvements

GTM Product Email Sample 1 - Carlos Bilan

Email Blast for new paid feature

GTM Product Email Sample 2 - Carlos Bilan

Email Blast for new paid feature

GTM Product Email Sample 1 - Carlos Bilan

Email Blast for new paid feature

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Monthly Product Newsletter

Redesigned our product newsletter (before and after photos provided)

Improved email hygiene by keeping engaged contacts and removing disengaged contacts through re-engagement campaign

Employed best practices in highlighting concise benefit and value-oriented messaging

Increased click-to-open rate from from 4% to 15%

Product Newsletter 1

Spearheaded the redesign of our product newsletter which has a sleek design while improving the click-rate to logging in the software to test out the new features

New Product Newsletter Design 2

Product Newsletter summarizes information

Old Product Newsletter 2

Old design before I joined

Product Newsletter 1

Spearheaded the redesign of our product newsletter which has a sleek design while improving the click-rate to logging in the software to test out the new features

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Monthly Community Newsletter

Redesigned our community newsletter (before and after photos provided) of over 2,500+ contacts

Implemented email best practices such as segmentation, email list hygiene, targeted content, and optimized messaging

Increased click-to-open rate from from 2% to 6%

Enabled the promotion and announcement of new marketing initiatives, such as podcast, community, webinars, etc.

Delighted customers and improved retention by highlighting customer stories of brand advocates

Community Newsletter Redesign now highlights new marketing initiatives

Community Newsletter now spotlights the marketing's latest initiative and the CTA is to join our Facebook Community to incentivize people joining

Community Newsletter Redesign 2

Community Newsletter Redesign also spotlights our blogs targeted to prospective clients and showcases a leadership blog featuring a customer

Old Newsletter Design

Community Newsletter Redesign now highlights new marketing initiatives

Community Newsletter now spotlights the marketing's latest initiative and the CTA is to join our Facebook Community to incentivize people joining

1/6

HubSpot Automated Emails

Spearheaded the creation of automated emails with HubSpot workflows to address pain points in the prospective marketing funnel

Created design briefs for in-house graphic designer

Wrote the copy for all emails (sample on the right)

Resulted in increasing conversion rate from demo requests to sign-ups after trial from 0.2% to 15%

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Marketing Copy-write for Kron Technologies Inc.

Created and designed over ten time-sensitive internal and external marketing collaterals with Adobe Creative Suite (Photoshop, Illustrator, Indesign), and Canva.