Resume
Work Experience
Marketing Specialist
Optix
Vancouver, British Columbia
Jan 2024 to Present
Developing and executing Go-to-Market for new features, leveraging brand storytelling, cross-departmental collaboration, actionable key insights from product and creating HubSpot automation
Spearheading optimization of internal communication by initiating and leading recurring standup meetings between marketing, sales, customer success, and product to ensure alignment, progress tracking, and achievement of objectives
Saving 7+ hours in recurring tasks across marketing, customer success, and sales departments by driving process improvements in managing KPI reporting with HubSpot and creating automation for invoice collection with Zapier
Marketing Coordinator
Optix
Vancouver, British Columbia
Oct 2022 to Dec 2023
Improved overall conversion rate of prospective clients who requested a demo into successful sign-ups after trial by creating and implementing HubSpot workflows that engage prospects and communicate benefits
Increased open rate, click rate, and decreased unsubscribe rate through redesigning newsletters in collaboration with Design, implementing email segmentation, list cleanup, and optimized messaging
Increased marketing qualified leads generated per quarter on average by collaborating with design and agency developer to implement CRO best practices, optimizing CTAs and touchpoints based on insights from HotJar
Marketing Associate
Kron Technologies Inc.
Burnaby, British Columbia
Sep 2021 to Dec 2021
Developed sales enablement campaign based on market research and positioning of niche product while supporting manager in implementing inbound marketing strategy aligned with best practices
Increased monthly website traffic and improved SERP ranking by analysing Google Analytics, applying SEO best practices with Search Console, and improving web experience using actionable insights with Tag Manager
Surpassed first-day sales target for a new product by collaborating cross-functionally to align on strategic initiatives and coordinating promotional campaign while ensuring company voice from creation to execution
Sales & Marketing Intern
Kron Technologies Inc.
Burnaby, British Columbia
Jun 2021 to Aug 2021
Sped up marketing processes by completion of project to migrate invoices and 1,000+ customer information from ECWID to Zoho CRM using Google Sheets, giving sales team ease of access
Applied newsletter best practices to e-mail campaigns, timely execution of monthly newsletter, and writing unique technical content with MailChimp
Generated monthly impressions and engagement rate OKRs across social media by planning and executing captivating content, ensuring timely execution of marketing calendar, and reporting of marketing campaign analytics
Tutor
Tutor Doctor
Surrey, British Columbia
Aug 2018 to Nov 2020
Raised seven student grades to A through creating lesson plans customised to overcome weaknesses
Achieved 4.9 out of 5 satisfaction rating by ensuring client success and confidence through writing weekly reports
Sales Associate
Tommy Hilfiger
Surrey, British Columbia
Jul 2018 to Aug 2019
​Received 10+ commendations and Associate of the Month through a highly service-oriented and client-centric attitude.
Achieved sales targets by upselling while professionally facing the store in a fast-paced environment, and exceeded Black Friday sales target while mitigating under-staffing effects by taking a leadership role.​
Staff Writer
The Other Press
New Westminster, British Columbia
Sep 2016 to Aug 2017
Recognised as top-performing writer, with three features, 20+ articles ranking in weekly top three based on reach
Produced 70+ original articles (theotherpress.ca/tag/carlos-bilan) by ideating content and highlighting student stories
Education
Bachelor of Commerce
in Marketing
UBC Sauder School of Business
Surrey, British Columbia
Sep 2019 to May 2022
Core Courses:
Integrated Marketing Communications, Strategic Management, Marketing Applications, Consumer Behaviour, Marketing Analysis, and Market Research
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Highlights:
National Strategy Consulting Case Competition (NSCC) 2019 [Finalist]
Bachelor of Arts
University of British Columbia
Surrey, British Columbia
Sep 2018 to Apr 2019
Core Courses:
Strategic Games, Macroeconomics II, Economics and Law, Philosophy of Economics, French
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Considered studying towards a specialization in either Economics or International Relations.
Love for Economics later proved to be an asset when accepting offer to study Business.
University Transfer Programme
Douglas College
New Westminster, British Columbia
Sep 2016 to Apr 2018
Activities and Societies: Douglas College Student Ambassador and News Reporter of the Douglas College Business Association (DCBA)
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Studied in Douglas College and undertook the university transfer programme, including pre-requisites, to UBC Arts.
Extracurriculars
Guest Speaker
Achev
Toronto, Ontario
Inspired 80+ students to be thought leaders, offering insights on digital marketing, self-improvement, and passion-finding
Social Media Volunteer
HOPCP Charity
Toronto, Ontario
Increased visitor and follower count by 100+ for small businesses based in Toronto through outbound marketing
Marketing Volunteer
Big Group
London, United Kingdom
Streamlined company objectives by creating a 1-year marketing calendar, highlighting key events and sponsors
Client Solutions Intern
The British Broadcasting Corporation (BBC) Worldwide
London, United Kingdom
Accepted into the Top 2% sixth form students in London to do a highly sought-out marketing work experience under the BBC. Performed industry research, focusing on rivalry among existing competitors and highlighting points of difference
It does not matter how slowly you go, as long as you do not stop.
- Confucius